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The Crafted Editors

Case Studies

Sizzling Success: How Crafted Boosted Meat District's SHAQ Burger Launch via Drive-to-Retail Content

Crafted's localized micro-influencer campaign for Meat District's Shaq Burger achieved 608,683 views, surpassing targets. The Drive-to-Retail strategy successfully directed consumers to specific stores, showcasing the power of regional influencer marketing.

How to Market Your Retail Launch and Fly Off the Shelves

Whether you're an emerging brand or a billion-dollar manufacturer, getting into retail is a challenging feat, and you should be proud. However, staying on the shelf can an even harder task. Did you know that 80% of CPG brands who launch in grocery store don't meet retail velocity thresholds and fail? Here's your comprehensive retail marketing solution, containing all the 5 core online and offline marketing strategies to ensure you fly off the shelves and be among the winning 20%.
Social Media

Tik Tok, Reels, and Shorts Tips (Updated Monthly)

Your cheat sheet for how to optimize your Tik Tok and Instagram Reels videos for views. Hashtags, video length, when to post, how often you should post, and description length. Updated each month.

Food Affiliate Marketing - Getting Started With Your First Affiliate Marketing Program

In an increasingly competitive market, traditional advertising methods can be expensive and time-consuming. An affiliate program is a great alternative to get your product out there and increase sales with minimal risk. It’s also fairly easy to set up and maintain, making it a great option for small food brands that don’t have the resources or budget to invest in other marketing strategies. While affiliate marketing can include working with publications, this article will focus on working with users and creators as affiliates. Here’s what you need to know about how your brand can benefit from an affiliate program.

Headed to Expo West? Here's How to Make the Most of It

Expo West is an invaluable resource for any CPG brand founder looking for ways to grow their business and reach more customers. With its diverse range of exhibitors and attendees from all areas of the natural products industry, Expo West provides an unparalleled opportunity for networking as well as learning about new trends in the market. But it can be a huge financial and time investment gone to waste if you don't come prepared to maximize your time there! Here are a few sure fire ways to getting the most out of Expo West.

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The Crafted Editors




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