Posts by 

Sarah Nesheim


How to Use Micro-influencers to Find the Right Audience for your new CPG Product

To launch a new product effectively, it's crucial to understand your target customers and how to market to them. Using micro-influencers can be a cost-effective way to test before investing in larger influencers. This article proposes a micro-influencer testing framework involving 24 micro-influencers to test creator types, unique selling points, and video types. By selecting three niches aligned with your brand and measuring effectiveness, you can gain insights into your target audience and product-market fit. This framework provides a foundation for refining your brand voice, messaging, and paid media strategy.
Social Media

10 Killer Brand Videos and Why They Went Viral

Borrow the core elements of these 10 videos and incorporate them into your UGC, influencer, and internal content creation strategies.

8 Video Marketing Benefits - Why Short-Form Video is Critical for Your Brand

Discover the benefits of video marketing with short-form videos, as platforms like TikTok, Instagram Reels, and YouTube Shorts take center stage. Learn how content marketing videos can help brands connect with their audience effectively, and get inspired by video marketing examples. Invest in a daily posting strategy to ensure a consistent stream of video content.

About Author

Sarah Nesheim

Part time vegan, full time hot sauce addict.




Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.