Posts by 

Todd Baldwin

Retail

5 Hyperlocal Social Media Marketing Tips for Omnichannel Brands

Explore strategies for amplifying omnichannel retail sales using hyperlocal social media marketing. Tips for targeted campaigns, influencers, and tracking.
Social Media

3 Must-Have Social Media Marketing Video Content Strategies for Your Food Brand in 2023

This article outlines three critical tactics to optimize your food & beverage brand's success on social media: brand-owned user-generated content, paid social video ads, and micro-influencer partnerships. With short-form video content gaining popularity on platforms like TikTok, Instagram Reels, and YouTube Shorts, a compelling video marketing strategy is essential. We explore each strategy's pros, cons, and examples of brands excelling in these areas. Plus, we offer insights into testing and experimentation to help you determine the best social media strategy for your food business.
Marketing

Top 10 Marketing Tactics for Food & Beverage Brands in 2023

Food and beverage brands have a range of marketing strategies to enhance their market presence and boost sales. While traditional tactics like demos, event sponsorship, and radio ads remain relevant, the digital landscape is increasingly important. Social media, OTT streaming, and YouTube offer valuable channels, while user-generated content, influencer marketing, and recipe content provide authentic and engaging ways to reach consumers. Retail media networks and product reviews play a crucial role in visibility and retailer relationships. Combining these strategies creates an effective omni-channel approach, meeting consumers both online and in-store. Adapting and employing these diverse strategies is essential for brands to stay competitive and thrive in the dynamic marketing environment.
Retail

How to Get More Reviews On Your Retail Product Page

Product reviews play a critical role in today's online shopping landscape, especially for food & beverage brands looking to build their presence on retail websites like walmart.com and Amazon. Positive reviews can improve a product's ranking on the retailer's website, leading to increased visibility and sales. Additionally, they provide social proof, a powerful psychological factor that drives consumers to trust and buy products that others have approved of.

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Todd Baldwin

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