The blog for Crafted's community of brands and creators

The imminent TikTok ban has catalyzed a national debate, emphasizing critical issues surrounding national security, data privacy, and free speech. As Congress passes legislation to potentially prohibit TikTok, a platform beloved by millions, unless its Chinese parent company ByteDance divests its stakes, the implications resonate across various domains. This legislation not only affects TikTok's vast user base but also prompts significant shifts in the digital marketing landscape, challenges to free expression, and potential repercussions in global tech policy. This complex situation underscores the intricate balance between safeguarding national security and fostering a free, innovative online ecosystem.

The recent announcement that Foxtrot closes stores has sent shockwaves through the retail and CPG industries. Foxtrot, once a rising star in the upscale convenience store market, and its recent merger partner, Dom's Kitchen & Market, under the Outfox Hospitality banner, have decided to shut down all locations. This decision highlights significant missteps in strategic direction, financial management, and operational execution. The collapse serves as a critical lesson for retail businesses on the importance of maintaining a strong brand identity, managing growth sustainably, and upholding rigorous financial oversight to prevent over-leveraging. As Foxtrot closes stores, the retail sector is reminded of the delicate balance between innovation and operational viability.

From influence budget setting to negotiating rates with influencers - check out this quick guide on the cost of influencers for how to think about the ever elusive world of influencer marketing budgeting.

This case study highlights the successful collaboration between FINE & RAW Chocolate, Growphoria, and Crafted, focusing on leveraging high-quality, authentic user-generated video content to enhance digital marketing strategies. By targeting specific challenges such as increasing engagement and optimizing cost-efficiency, the partnership achieved remarkable results including doubled advertising spend, significant improvements in click-through rates, and a notable decrease in cost-per-acquisition. The initiative demonstrates the power of tailored, engaging content in elevating brand presence and campaign performance on digital platforms, particularly Meta, showcasing a strategic approach to digital advertising and user-generated content.

Soom teamed up with Crafted to harness the power of UGC, proving that a spoonful of creativity can lead to shelves of success. Learn more about how Crafted helped bring to life Soom's presence in Publix, but also drove reach and engagement to a targeted audience. If you are on the fence about ad creative testing, UGC, or drive-to-retail content, give this case study a read.

Tied House Laws requires a delicate balance between creativity and compliance in alcohol marketing on platforms like Instagram Reels. By understanding the nuances of these regulations and integrating them into content strategies, brands can effectively promote their products while respecting legal boundaries. Embracing collaboration with retailers and crafting engaging narratives that resonate with consumers are key pillars of success in the ever-evolving landscape of alcohol marketing.

Discover the power of influencer whitelisting in our latest guide. Dive into strategies for authentic content, mutual benefits, and navigating financial aspects of influencer collaborations. This article breaks down everything you need to know to leverage influencer relationships for maximum brand impact and ROI.