The blog for Crafted's community of brands and creators

This article outlines three critical tactics to optimize your food & beverage brand's success on social media: brand-owned user-generated content, paid social video ads, and micro-influencer partnerships. With short-form video content gaining popularity on platforms like TikTok, Instagram Reels, and YouTube Shorts, a compelling video marketing strategy is essential. We explore each strategy's pros, cons, and examples of brands excelling in these areas. Plus, we offer insights into testing and experimentation to help you determine the best social media strategy for your food business.

Food and beverage brands have a range of marketing strategies to enhance their market presence and boost sales. While traditional tactics like demos, event sponsorship, and radio ads remain relevant, the digital landscape is increasingly important. Social media, OTT streaming, and YouTube offer valuable channels, while user-generated content, influencer marketing, and recipe content provide authentic and engaging ways to reach consumers. Retail media networks and product reviews play a crucial role in visibility and retailer relationships. Combining these strategies creates an effective omni-channel approach, meeting consumers both online and in-store. Adapting and employing these diverse strategies is essential for brands to stay competitive and thrive in the dynamic marketing environment.

To launch a new product effectively, it's crucial to understand your target customers and how to market to them. Using micro-influencers can be a cost-effective way to test before investing in larger influencers. This article proposes a micro-influencer testing framework involving 24 micro-influencers to test creator types, unique selling points, and video types. By selecting three niches aligned with your brand and measuring effectiveness, you can gain insights into your target audience and product-market fit. This framework provides a foundation for refining your brand voice, messaging, and paid media strategy.

Product reviews play a critical role in today's online shopping landscape, especially for food & beverage brands looking to build their presence on retail websites like walmart.com and Amazon. Positive reviews can improve a product's ranking on the retailer's website, leading to increased visibility and sales. Additionally, they provide social proof, a powerful psychological factor that drives consumers to trust and buy products that others have approved of.

Whether you're an emerging brand or a billion-dollar manufacturer, getting into retail is a challenging feat, and you should be proud. However, staying on the shelf can an even harder task. Did you know that 80% of CPG brands who launch in grocery store don't meet retail velocity thresholds and fail? Here's your comprehensive retail marketing solution, containing all the 5 core online and offline marketing strategies to ensure you fly off the shelves and be among the winning 20%.

Borrow the core elements of these 10 videos and incorporate them into your UGC, influencer, and internal content creation strategies.

Discover the benefits of video marketing with short-form videos, as platforms like TikTok, Instagram Reels, and YouTube Shorts take center stage. Learn how content marketing videos can help brands connect with their audience effectively, and get inspired by video marketing examples. Invest in a daily posting strategy to ensure a consistent stream of video content.

Your cheat sheet for how to optimize your Tik Tok and Instagram Reels videos for views. Hashtags, video length, when to post, how often you should post, and description length. Updated each month.