The blog for Crafted's community of brands and creators

Case Studies

Spread the Word: FINE & RAW's Recipe for ROAS with Crafted's UGC Ad Creative

This case study highlights the successful collaboration between FINE & RAW Chocolate, Growphoria, and Crafted, focusing on leveraging high-quality, authentic user-generated video content to enhance digital marketing strategies. By targeting specific challenges such as increasing engagement and optimizing cost-efficiency, the partnership achieved remarkable results including doubled advertising spend, significant improvements in click-through rates, and a notable decrease in cost-per-acquisition. The initiative demonstrates the power of tailored, engaging content in elevating brand presence and campaign performance on digital platforms, particularly Meta, showcasing a strategic approach to digital advertising and user-generated content.
Case Studies

Spread the Word: FINE & RAW's Recipe for ROAS with Crafted's UGC Ad Creative

This case study highlights the successful collaboration between FINE & RAW Chocolate, Growphoria, and Crafted, focusing on leveraging high-quality, authentic user-generated video content to enhance digital marketing strategies. By targeting specific challenges such as increasing engagement and optimizing cost-efficiency, the partnership achieved remarkable results including doubled advertising spend, significant improvements in click-through rates, and a notable decrease in cost-per-acquisition. The initiative demonstrates the power of tailored, engaging content in elevating brand presence and campaign performance on digital platforms, particularly Meta, showcasing a strategic approach to digital advertising and user-generated content.
Case Studies

Savoring Success: Crafted and Soom's Recipe for Digital Prowess at Publix

Soom teamed up with Crafted to harness the power of UGC, proving that a spoonful of creativity can lead to shelves of success. Learn more about how Crafted helped bring to life Soom's presence in Publix, but also drove reach and engagement to a targeted audience. If you are on the fence about ad creative testing, UGC, or drive-to-retail content, give this case study a read.
Social Media

Navigating Tied House Laws: Crafting Effective Alcohol Marketing Strategies for Instagram Reels and Meta Ads

Tied House Laws requires a delicate balance between creativity and compliance in alcohol marketing on platforms like Instagram Reels. By understanding the nuances of these regulations and integrating them into content strategies, brands can effectively promote their products while respecting legal boundaries. Embracing collaboration with retailers and crafting engaging narratives that resonate with consumers are key pillars of success in the ever-evolving landscape of alcohol marketing.
whitelisting

The Power of Influencer Whitelisting and How To Do It

Discover the power of influencer whitelisting in our latest guide. Dive into strategies for authentic content, mutual benefits, and navigating financial aspects of influencer collaborations. This article breaks down everything you need to know to leverage influencer relationships for maximum brand impact and ROI.
Retail

How to Drive Trial for Your Food and Beverage Brand

Learn the secrets behind crafting effective local and regional campaigns, creating engaging short-form videos, and driving retail purchasing through targeted efforts. Join us in exploring how Crafted's cutting-edge platform and tailored approaches can elevate your brand to new heights.
SEO

Why You Need To Care About TikTok SEO as a Food & Bev Brand

Dive into the dynamic world of TikTok SEO with our full guide. Learn how to leverage SEO on TikTok to elevate your food and beverage brand's online presence. From understanding TikTok's role as a search engine to implementing advanced SEO tactics, this article provides actionable strategies to increase visibility, engage with your target audience effectively, and adapt to the evolving landscape of digital marketing.
Influencer Marketing

Measuring ROI for UGC and Influencer Marketing Campaigns

Learn how to set smart goals, leverage advanced analytics tools, and utilize Crafted’s tailored solutions for unparalleled insights on your UGC and influencer marketing campaigns. This article provides essential strategies for measuring ROI and optimizing your digital marketing efforts, ensuring you connect, engage, and convert your target audience effectively.

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