Social Media

Tik Tok & Reels Tips (Updated Monthly)


-Use trending sound

-In the beginning, really niche down. Then to grow, expand

-3 broad hashtags (#viral, #fyp) 2 niche hashtags (#glutenfree, #sober)

-Watch time metrics to aim for

  • Under 15 seconds: 100%
  • 0-30 seconds: 80%+
  • Over 34 seconds: 60%+

-Don’t delete videos, you can now get views over a long period of time 

-Best times to post in your own time zone:

  • 10:30am - 12:30pm
  • 3:30pm - 5:30pm
  • 7:30pm - 10:30pm

-Post 1-4 times per day

-You must be going after search results! Write longer descriptions, add text to your thumbnail

Instagram Reels

-Use original audio! You can use a trending original audio, but only if you’re hopping on the specific trend

-Whatever hashtags you’re using, make sure your videos are similar to what’s trending in that hashtag 

-Use 8-10 hashtags in your niche, 70% large and 30% small

-Only ever put them at the end of your description - not comments!

-Put a lot of text on the screen, in the description, or in the comments to get people to stay on your video longer to read all of it

-Recycle tactics that work

-Look at video lengths, hooks, descriptions that have worked for you in the past, and apply a similar format for future videos

-Repost videos that have done well!

-Best times to post

  • 10am - 11:30am
  • 4pm - 6pm
  • 7pm - 10pm

-Use Instagram’s Captions feature for voiceover videos

-Put keywords in multiple places: hook, video text, description, bio

-After you post, stay on the app and engage with people

-Post 1-4 times per day

YouTube Shorts

-Once you post a short, edit it on your desktop to add a description (include search terms) and add tags to optimize your video for search

-Add 3 hashtags to your title

-Use emojis in your title to create intrigue and FOMO

-Add background music from YouTube’s audio library

-Look at analytics to see which videos have done well, where viewership is coming from, and what search terms lead to your videos

-Implement a search strategy. Think through what people are searching for to get to your video and make that the title of your videos. Go after long tail keywords first, get ranked, then start going after bigger keywords

-Make reaction videos to popular videos / creators 

-Post 3-4 times per day. Ideally connect these to your longform video

Dec 1, 2022
Social Media

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