The blog for Crafted's community of brands and creators

Learn how to set smart goals, leverage advanced analytics tools, and utilize Crafted’s tailored solutions for unparalleled insights on your UGC and influencer marketing campaigns. This article provides essential strategies for measuring ROI and optimizing your digital marketing efforts, ensuring you connect, engage, and convert your target audience effectively.

Learn the difference between product seeding and gifting, finding the right influencers, and understanding the best practices for impactful gifting campaigns. This guide offers insights into enhancing brand visibility, choosing the right products, and measuring campaign success.

Uncover the influence of influencer marketing in food and beverage. Elevate your brand with Crafted's insights and expert tips.

Discover the power of influencer marketing in the food and beverage industry. Learn to define goals, find the right influencers, leverage platforms, optimize campaigns, and build lasting relationships. Check out our tips to maximize your campaigns with actionable strategies and tips. Don't miss your chance to boost brand awareness and credibility with influencer marketing.

Dive into our comprehensive guide on influencer marketing, where we unravel the world of social media influencers and their impact on brand storytelling. Learn about different types of influencers, from celebrities to nano-influencers, and discover how to effectively integrate influencer marketing with SEO strategies. Our article also addresses common challenges and offers insights on measuring success, providing you with a thorough understanding of this dynamic marketing approach.

Discover how to launch effective YouTube ad campaigns for food and beverage brands in 2024. Understand the significance of YouTube Shorts and YouTube Select in capturing billions of daily views and aligning ads with relevant content. Explore how Crafted can help you effortlessly create impactful YouTube ads, connecting your brand with vetted creators to drive brand awareness and retail conversions.

Discover the power of User-Generated Content (UGC) in transforming food and beverage marketing. Learn how UGC builds trust, fosters community, and outperforms traditional brand-produced content, particularly among millennials. Dive into the role of UGC in creating authentic customer connections and explore strategies to maximize its potential for your brand. Plus, find out how Crafted's UGC packages can streamline your content creation process.

Discover how to leverage Dry January for your non-alcoholic beverage brand. Our article covers effective positioning, creating engaging content, and utilizing Crafted's expert strategies for a successful campaign. Dive in for valuable insights and tips to make this Dry January your most impactful yet.