The blog for Crafted's community of brands and creators

Social Media

3 Must-Have Social Media Marketing Video Content Strategies for Your Food Brand in 2023

This article outlines three critical tactics to optimize your food & beverage brand's success on social media: brand-owned user-generated content, paid social video ads, and micro-influencer partnerships. With short-form video content gaining popularity on platforms like TikTok, Instagram Reels, and YouTube Shorts, a compelling video marketing strategy is essential. We explore each strategy's pros, cons, and examples of brands excelling in these areas. Plus, we offer insights into testing and experimentation to help you determine the best social media strategy for your food business.
Marketing

Food Affiliate Marketing - Getting Started With Your First Affiliate Marketing Program

In an increasingly competitive market, traditional advertising methods can be expensive and time-consuming. An affiliate program is a great alternative to get your product out there and increase sales with minimal risk. It’s also fairly easy to set up and maintain, making it a great option for small food brands that don’t have the resources or budget to invest in other marketing strategies. While affiliate marketing can include working with publications, this article will focus on working with users and creators as affiliates. Here’s what you need to know about how your brand can benefit from an affiliate program.
Events

Headed to Expo West? Here's How to Make the Most of It

Expo West is an invaluable resource for any CPG brand founder looking for ways to grow their business and reach more customers. With its diverse range of exhibitors and attendees from all areas of the natural products industry, Expo West provides an unparalleled opportunity for networking as well as learning about new trends in the market. But it can be a huge financial and time investment gone to waste if you don't come prepared to maximize your time there! Here are a few sure fire ways to getting the most out of Expo West.

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