Tied House Laws requires a delicate balance between creativity and compliance in alcohol marketing on platforms like Instagram Reels. By understanding the nuances of these regulations and integrating them into content strategies, brands can effectively promote their products while respecting legal boundaries. Embracing collaboration with retailers and crafting engaging narratives that resonate with consumers are key pillars of success in the ever-evolving landscape of alcohol marketing.

Your cheat sheet for how to optimize your Tik Tok and Instagram Reels videos for views. Hashtags, video length, when to post, how often you should post, and description length. Updated each month.

Video ads are becoming a staple in digital marketing, with a significant uptick in paid social advertising across major platforms like TikTok, Instagram, Facebook, and YouTube. Crafting a successful video involves clear objectives, understanding funnel tactics, precise audience targeting, and compelling creative elements. Major brands have exemplified effective video advertising by leveraging platform-specific features and trends.

This article outlines three critical tactics to optimize your food & beverage brand's success on social media: brand-owned user-generated content, paid social video ads, and micro-influencer partnerships. With short-form video content gaining popularity on platforms like TikTok, Instagram Reels, and YouTube Shorts, a compelling video marketing strategy is essential. We explore each strategy's pros, cons, and examples of brands excelling in these areas. Plus, we offer insights into testing and experimentation to help you determine the best social media strategy for your food business.

Borrow the core elements of these 10 videos and incorporate them into your UGC, influencer, and internal content creation strategies.