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Micro-Influencers

Influencer Marketing

Crafted Vs Upfluence

A comparison between the top influencer marketing software Crafted vs Upfluence. Find out why Crafted is the ideal partner for your Food and Beverage Brand.
Influencer Marketing

Crafted Vs Mavrck

A comparison between the top influencer marketing software Crafted vs Mavrck. Find out why Crafted is the ideal partner for your Food and Beverage Brand.
Influencer Marketing

Crafted Vs IZEA

A comparison between the top influencer marketing software Crafted vs IZEA. Find out why Crafted is the ideal partner for your Food and Beverage Brand.
Influencer Marketing

Crafted Vs CreatorIQ

A comparison between the top influencer marketing software Crafted vs CreatorIQ. Find out why Crafted is the ideal partner for your Food and Beverage Brand.
Marketing

From Static to Video — Why Video Ads Dominate Digital Marketing Today

Video advertising is a powerful medium in the digital marketing realm of 2023. Paid advertising is an online strategy where brands pay to promote content to specific audiences, including methods such as paid search, programmatic display ads, and social ads. Among these, video ads stand out for their dynamic and tailored content. This article explores different video ad types and how brands must strike a balance between reach and authenticity to maximize the potential of video ads in this digital landscape.
Social Media

Everything Food & Beverage Brands Need to Know About Video Ads in 2024

Video ads are becoming a staple in digital marketing, with a significant uptick in paid social advertising across major platforms like TikTok, Instagram, Facebook, and YouTube. Crafting a successful video involves clear objectives, understanding funnel tactics, precise audience targeting, and compelling creative elements. Major brands have exemplified effective video advertising by leveraging platform-specific features and trends.
UGC

What is UGC and How Can It Benefit My Food & Beverage Brand?

Explore the world of User-Generated Content (UGC) and its impact on food & beverage brands. Discover the benefits, step-by-step strategies, and real-world examples to harness UGC's authentic storytelling power. Learn how to engage your audience, maximize your marketing efforts, and create a strong sense of community. Dive into our comprehensive guide and find out elevate your brand's social media presence.
Marketing

Maximizing Holiday Marketing: Leveraging Digital Content for Seasonal Success

Get ready to sleigh the holiday season with our ultimate guide to festive marketing! Discover the importance of digital presence and user-generated content in your holiday marketing mix. From TikTok to Instagram, influencer marketing to giveaways, and email campaigns to trending holiday strategies, learn how to create a successful holiday marketing plan step by step. Dive into inspiring examples from Starbucks and Spotify, and make your brand the star of this year's festivities. 'Tis the season to engage, connect, and celebrate with your audience!

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