Posts Tagged 

Retail

Case Studies

Savoring Success: Crafted and Soom's Recipe for Digital Prowess at Publix

Soom teamed up with Crafted to harness the power of UGC, proving that a spoonful of creativity can lead to shelves of success. Learn more about how Crafted helped bring to life Soom's presence in Publix, but also drove reach and engagement to a targeted audience. If you are on the fence about ad creative testing, UGC, or drive-to-retail content, give this case study a read.
Retail

How to Drive Trial for Your Food and Beverage Brand

Learn the secrets behind crafting effective local and regional campaigns, creating engaging short-form videos, and driving retail purchasing through targeted efforts. Join us in exploring how Crafted's cutting-edge platform and tailored approaches can elevate your brand to new heights.
UGC

Founder Spotlight: Dream Pops Transition to UGC Marketing

Explore how Dream Pops utilized User Generated Content to redefine their brand, and learn how with a proper UGC strategy you can do the same for your food and beverage business. Discover the power of authenticity and community-building with UGC.
Case Studies

Sizzling Success: How Crafted Boosted Meat District's SHAQ Burger Launch via Drive-to-Retail Content

Crafted's localized micro-influencer campaign for Meat District's Shaq Burger achieved 608,683 views, surpassing targets. The Drive-to-Retail strategy successfully directed consumers to specific stores, showcasing the power of regional influencer marketing.
Retail

5 Hyperlocal Social Media Marketing Tips for Omnichannel Brands

Explore strategies for amplifying omnichannel retail sales using hyperlocal social media marketing. Tips for targeted campaigns, influencers, and tracking.
Marketing

Top 10 Marketing Tactics for Food & Beverage Brands in 2023

Food and beverage brands have a range of marketing strategies to enhance their market presence and boost sales. While traditional tactics like demos, event sponsorship, and radio ads remain relevant, the digital landscape is increasingly important. Social media, OTT streaming, and YouTube offer valuable channels, while user-generated content, influencer marketing, and recipe content provide authentic and engaging ways to reach consumers. Retail media networks and product reviews play a crucial role in visibility and retailer relationships. Combining these strategies creates an effective omni-channel approach, meeting consumers both online and in-store. Adapting and employing these diverse strategies is essential for brands to stay competitive and thrive in the dynamic marketing environment.
Retail

How to Get More Reviews On Your Retail Product Page

Product reviews play a critical role in today's online shopping landscape, especially for food & beverage brands looking to build their presence on retail websites like walmart.com and Amazon. Positive reviews can improve a product's ranking on the retailer's website, leading to increased visibility and sales. Additionally, they provide social proof, a powerful psychological factor that drives consumers to trust and buy products that others have approved of.
Marketing

How to Market Your Retail Launch and Fly Off the Shelves

Whether you're an emerging brand or a billion-dollar manufacturer, getting into retail is a challenging feat, and you should be proud. However, staying on the shelf can an even harder task. Did you know that 80% of CPG brands who launch in grocery store don't meet retail velocity thresholds and fail? Here's your comprehensive retail marketing solution, containing all the 5 core online and offline marketing strategies to ensure you fly off the shelves and be among the winning 20%.

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