Top 10 Marketing Tactics for Food & Beverage Brands in 2023
Food and beverage brands have a range of marketing strategies to enhance their market presence and boost sales. While traditional tactics like demos, event sponsorship, and radio ads remain relevant, the digital landscape is increasingly important. Social media, OTT streaming, and YouTube offer valuable channels, while user-generated content, influencer marketing, and recipe content provide authentic and engaging ways to reach consumers. Retail media networks and product reviews play a crucial role in visibility and retailer relationships. Combining these strategies creates an effective omni-channel approach, meeting consumers both online and in-store. Adapting and employing these diverse strategies is essential for brands to stay competitive and thrive in the dynamic marketing environment.
May 18, 2023