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YouTube

Social Media

Tik Tok, Reels, and Shorts Tips (Updated Monthly)

Your cheat sheet for how to optimize your Tik Tok and Instagram Reels videos for views. Hashtags, video length, when to post, how often you should post, and description length. Updated each month.
UGC

Founder Spotlight: Dream Pops Transition to UGC Marketing

Explore how Dream Pops utilized User Generated Content to redefine their brand, and learn how with a proper UGC strategy you can do the same for your food and beverage business. Discover the power of authenticity and community-building with UGC.
UGC

How to Launch A UGC Strategy in 2024

Explore UGC strategies that emphasize demographics and identifies consumers on TikTok, Instagram, Youtube, and Facebook. This guide thoroughly talks about creating metrics that are unique to each platform while creating concise guidelines on how to launch a specialized strategy.
Marketing

A Practical Guide to Launching Your Video Ads Strategy in 2024

Navigating the ever-changing landscape of video advertising can be overwhelming. Tailored for newcomers to the digital space, this guide unpacks the intricacies of building a successful video ad strategy. Whether you're in the experimentation phase, trying to pinpoint your target audience, or scaling up with a clear understanding of your audience's profile, video advertising is the tool you need. Dive deep into the science of video ad experimentation, from understanding the market landscape and defining problems to mastering platform basics and ad anatomy. Learn the importance of A/B testing, the art of selecting variables, and the significance of choosing the right platform, be it TikTok, YouTube Shorts, Instagram, or Facebook Reels. This guide is your comprehensive manual to harnessing the power of video advertising.
Marketing

From Static to Video — Why Video Ads Dominate Digital Marketing Today

Video advertising is a powerful medium in the digital marketing realm of 2023. Paid advertising is an online strategy where brands pay to promote content to specific audiences, including methods such as paid search, programmatic display ads, and social ads. Among these, video ads stand out for their dynamic and tailored content. This article explores different video ad types and how brands must strike a balance between reach and authenticity to maximize the potential of video ads in this digital landscape.
Social Media

Everything Food & Beverage Brands Need to Know About Video Ads in 2024

Video ads are becoming a staple in digital marketing, with a significant uptick in paid social advertising across major platforms like TikTok, Instagram, Facebook, and YouTube. Crafting a successful video involves clear objectives, understanding funnel tactics, precise audience targeting, and compelling creative elements. Major brands have exemplified effective video advertising by leveraging platform-specific features and trends.
UGC

The Benefits of User Generated Content (UGC) In Your Marketing Campaigns

Learn about the benefits of UGC content and how it develops a growing food and beverage brand. Identify why UGC is an unmatched, organic way of sharing content with a budget friendly approach. Understand the concepts of what makes UGC unique to traditional marketing methods as well as how its lasting impacts can resonate through real human emotion and senses.
UGC

What is UGC and How Can It Benefit My Food & Beverage Brand?

Explore the world of User-Generated Content (UGC) and its impact on food & beverage brands. Discover the benefits, step-by-step strategies, and real-world examples to harness UGC's authentic storytelling power. Learn how to engage your audience, maximize your marketing efforts, and create a strong sense of community. Dive into our comprehensive guide and find out elevate your brand's social media presence.

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