The only UGC platform dedicated to food & bev

Boost sales by 4x with authentic food videos.

Get high quality user generated video content from vetted food content creators for your organic and paid social campaigns. Increase brand awareness and conversions with authentic videos that provide social proof.
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Why you need a scalable UGC strategy

build trust with your customers

Build trust

51% of consumers say less than half of brands create content that resonates as authentic.
meet customers where they are with ugc

Meet customers where they are

80% of consumers say that UGC impacts
their decision to purchase.
increase top of funnel conversions

Increase top of funnel conversions

Ads with UGC creative get 4x higher CTR and 50% less CPC than average.
save time up to 25 hours per week on manual influencer management

Save time

Brands are spending up to 25 hours per week doing manual influencer outreach and negotiation.
increase bottom of funnel converions

Increase bottom of funnel conversions

UGC results in 29% higher web conversions than campaigns or website without it.
save money up to $250k per year with UGC

Save money

Brands are spending as much as $250k per year on agencies or in-house content creators.
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Want feedback on your
organic social media presence?

Get a free 30 minute social media consultation.
No catch - we want to help!

How Crafted works

Sign up for your UGC plan


Product demo video

Unboxing, basic recipe, taste test, review. Best for digital ads.

Recipe video

Includes the written recipe and images. Best for organic social.



✔ 2 credits

✔ $149.50 for each add'l credit

✔ Best for bootstrapped startups

✔ Example use case: 2 Product Demo videos



✔ 5 credits

✔ $125 for each add'l credit

✔ Most popular

✔ Example use case: 2 Recipe videos and 1 Product Demo video



✔ 13 credits

✔ $99.50 for each add'l credit

✔  Best value

✔ Example use case: 5 Recipe videos and 3 Product Demo videos

Reach out


✔ Work directly with our team - no tech onboarding required

✔  Receive additional QA to ensure highest quality

✔ Most flexible and customizable package

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What brands are saying

Ready to be a leading innovator in Food CPG?

"We've spent hundreds of thousands of dollars on highly produced photos and videos, but it hasn't been converting. Our highest performing content is low fi testimonials and recipes created by regular people."

"All of our TikTok and Reels content that you see is created by me whenever I have time. Crafted has taken that burden off of my plate so I can focus on the more urgent stuff."

"I've been creating content for our social media but it would be more effective if we were showcasing other people using our product."

"It's great when creators reach out asking to make content, but it's super tedious negotiating rates, getting addresses, and finding the right folks one by one."

"We've really enjoyed working with UGC creators via Crafted - in particular, it's a huge time saver for us as a 2-person team to not have to be on top of the creators to make sure they submit timely content etc.! And also much easier for us to deal with/pay a known rate via Crafted than dealing individually with creators!"


Get up close and personal with Step into the home kitchens of your favorite foodies to learn how to slice, dice, and simmer like a pro


Stock up your kitchen with real time creator favorites from knives to spices to pasta — purchasable directly from the cooking show.


Crafted is like the chill, relatable Food Network. None of the commercials, production, or TV stars, but all of the bloopers and authenticity.
Crafted creators
two girls cooking vegan low carb spaghetti on a livestream cooking show
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Want feedback on your
organic social media presence?

Get a free 30 minute social media consultation.
No catch - we want to help!