The blog for Crafted's community of brands and creators

Dive into the essentials of effective video ad testing and measurement for food and beverage brands. Understand how to apply insights to refine your video ad strategy and the importance of a constant flow of creative content. Discover how Crafted's platform can enhance your video ads creation and testing, offering a comprehensive approach to perfect your brand's advertising strategy.

Master the art of crafting effective video ads in 2024 for food and beverage brands. This guide emphasizes the importance of engaging content that resonates with the audience and aligns with brand essence. Explore how Crafted can help create high-performing ads tailored to your brand’s narrative, engaging and converting your target audience across various platforms.

Learn the crucial metrics to track for successful UGC campaigns in food & beverage marketing, divided into customer acquisition and retention categories. This guide helps brands analyze brand awareness, engagement, conversions, loyalty, and future profitability, ensuring refined strategies and enhanced brand visibility. Discover how Crafted's UGC packages can assist in creating and tracking effective content for your brand's growth and customer engagement.

Explore the innovative video advertising strategies of leading food and beverage brands in 2024. Learn from Kind Snacks' magical TikTok campaigns to Olipop's organic UGC approach. Gain insights into how these successful brands leverage different platforms and strategies to resonate with their target audience. Find out how Crafted can help you emulate these trailblazing video ad approaches to elevate your brand's digital marketing impact.

Unlock the potential of TikTok ads for your food and beverage brand in 2024 with this starter playbook. Discover how TikTok's dynamic platform can influence purchase decisions, especially among Gen-Z users, and how collaborating with creators can boost brand favorability. Explore how Crafted can guide you through creating, launching, and optimizing TikTok video ads to resonate with modern consumers.

Explore effective UGC video formats for food & beverage marketing, from Tasty-style recipe videos to engaging cooking shows and emotive storytelling. Understand how different styles like ASMR, aesthetic content, and consumer reviews can enhance your brand's organic marketing. Learn to choose and scale content effectively based on production time, brand alignment, and audience preferences. Discover how Crafted's tailored UGC video packages can cater to your brand's unique creative needs in the food and beverage industry.

Master the art of launching successful video ad campaigns on Facebook and Instagram for your food and beverage brand. Learn how to create impactful ads with attention-grabbing openings and mute viewing optimization, employing A/B testing and active community engagement. Discover how Crafted can simplify your video ad creation process on these influential platforms, helping you connect with your audience through targeted storytelling and engaging content.

Discover the best social media platforms for UGC in food & beverage marketing, tailored to your brand's needs. Learn to navigate Facebook, YouTube, Instagram, and TikTok's unique demographics and content styles. Get insights on strategic content planning and engagement metrics for each platform. Find out how Crafted can help optimize your UGC strategy for specific social media audiences.