The blog for Crafted's community of brands and creators

Discover how to launch effective YouTube ad campaigns for food and beverage brands in 2024. Understand the significance of YouTube Shorts and YouTube Select in capturing billions of daily views and aligning ads with relevant content. Explore how Crafted can help you effortlessly create impactful YouTube ads, connecting your brand with vetted creators to drive brand awareness and retail conversions.

Discover the power of User-Generated Content (UGC) in transforming food and beverage marketing. Learn how UGC builds trust, fosters community, and outperforms traditional brand-produced content, particularly among millennials. Dive into the role of UGC in creating authentic customer connections and explore strategies to maximize its potential for your brand. Plus, find out how Crafted's UGC packages can streamline your content creation process.

Discover how to leverage Dry January for your non-alcoholic beverage brand. Our article covers effective positioning, creating engaging content, and utilizing Crafted's expert strategies for a successful campaign. Dive in for valuable insights and tips to make this Dry January your most impactful yet.

Discover how to scale your video ads for your food and beverage brand in 2024 with essential strategies like optimizing landing pages, understanding key metrics like ROAS and CTR, and navigating different stages of the sales funnel. Learn the importance of strategic channel focus and addressing the law of diminishing returns. This guide provides insights for effectively expanding your video ad campaign's reach while maintaining efficiency, crucial for any brand looking to grow in the digital advertising landscape.

Master the art of creating effective food & beverage video ads for 2024 with key strategies. Learn to experiment with ad creatives, including different cinematic styles and video lengths, to find the perfect narrative for your audience. Discover how strategic content construction and ongoing experimentation can drive viewer engagement and conversions for your food or beverage brand. Explore expert solutions for crafting engaging video ads that resonate with audiences and transform your advertising campaigns.

Navigate the marketing landscape to select the best advertising platform for food and beverage brands. Learn the importance of uniform testing across platforms and demographic targeting to maximize ad impact. Discover strategies for adapting to trends and audience shifts, ensuring your campaigns resonate with your target audience. Explore how tailored video ads can significantly boost your brand's engagement and reach.

Uncover the crucial role of video ads in 2024's food and beverage marketing. Explore how visual storytelling captivates audiences, the strategic objectives across the buying cycle, the significance of social media video ads, and crafting compelling content. Learn how video ads can effectively communicate complex brand messages and engage viewers, making them an indispensable tool in the digital landscape. Discover how Crafted can enhance your video advertising strategy, from mastering storytelling to creating impactful social media content.

Explore the vital role of User-Generated Content (UGC) videos in the food and beverage industry. Learn how these authentic, engaging videos boost brand awareness on platforms like TikTok and Instagram Reels. Discover practical strategies for maximizing UGC impact, and see how combining UGC with influencer marketing can elevate your brand's presence. Plus, uncover how Crafted's UGC solutions offer easy, cost-effective content creation, making your brand storytelling more impactful.