This case study highlights the successful collaboration between FINE & RAW Chocolate, Growphoria, and Crafted, focusing on leveraging high-quality, authentic user-generated video content to enhance digital marketing strategies. By targeting specific challenges such as increasing engagement and optimizing cost-efficiency, the partnership achieved remarkable results including doubled advertising spend, significant improvements in click-through rates, and a notable decrease in cost-per-acquisition. The initiative demonstrates the power of tailored, engaging content in elevating brand presence and campaign performance on digital platforms, particularly Meta, showcasing a strategic approach to digital advertising and user-generated content.

Soom teamed up with Crafted to harness the power of UGC, proving that a spoonful of creativity can lead to shelves of success. Learn more about how Crafted helped bring to life Soom's presence in Publix, but also drove reach and engagement to a targeted audience. If you are on the fence about ad creative testing, UGC, or drive-to-retail content, give this case study a read.

Tied House Laws requires a delicate balance between creativity and compliance in alcohol marketing on platforms like Instagram Reels. By understanding the nuances of these regulations and integrating them into content strategies, brands can effectively promote their products while respecting legal boundaries. Embracing collaboration with retailers and crafting engaging narratives that resonate with consumers are key pillars of success in the ever-evolving landscape of alcohol marketing.

Discover how to launch effective YouTube ad campaigns for food and beverage brands in 2024. Understand the significance of YouTube Shorts and YouTube Select in capturing billions of daily views and aligning ads with relevant content. Explore how Crafted can help you effortlessly create impactful YouTube ads, connecting your brand with vetted creators to drive brand awareness and retail conversions.

Discover how to scale your video ads for your food and beverage brand in 2024 with essential strategies like optimizing landing pages, understanding key metrics like ROAS and CTR, and navigating different stages of the sales funnel. Learn the importance of strategic channel focus and addressing the law of diminishing returns. This guide provides insights for effectively expanding your video ad campaign's reach while maintaining efficiency, crucial for any brand looking to grow in the digital advertising landscape.

Master the art of creating effective food & beverage video ads for 2024 with key strategies. Learn to experiment with ad creatives, including different cinematic styles and video lengths, to find the perfect narrative for your audience. Discover how strategic content construction and ongoing experimentation can drive viewer engagement and conversions for your food or beverage brand. Explore expert solutions for crafting engaging video ads that resonate with audiences and transform your advertising campaigns.

Navigate the marketing landscape to select the best advertising platform for food and beverage brands. Learn the importance of uniform testing across platforms and demographic targeting to maximize ad impact. Discover strategies for adapting to trends and audience shifts, ensuring your campaigns resonate with your target audience. Explore how tailored video ads can significantly boost your brand's engagement and reach.

Uncover the crucial role of video ads in 2024's food and beverage marketing. Explore how visual storytelling captivates audiences, the strategic objectives across the buying cycle, the significance of social media video ads, and crafting compelling content. Learn how video ads can effectively communicate complex brand messages and engage viewers, making them an indispensable tool in the digital landscape. Discover how Crafted can enhance your video advertising strategy, from mastering storytelling to creating impactful social media content.